. >> reporter: japan. earthquake. tsunami. nuclear terror. fear strikes the u.s. do we need iodine pills? is the radiation coming? will my family be okay? where do you go for answers, advice, guidance? how about the madoff family? yes, that madoff family. >> mr. madoff, what would you say to all the people that lost money? what would you say to them? >> reporter: why should people take you seriously? >> why not? i'm a mom. i'm facing the same challenges they are. >> reporter: katherine hooper is the president of black umbrella, a disaster management company. she is also engaged to andrew madoff, the youngest son of bernard madoff, now in prison for defrauding investors of billions. andrew, 44 years old, and the only surviving child, used to work for his father. >> sorry, i have no comment. >> reporter: now, he's black umbrella's director of operations. when people call, do they know who you are, do they know your family connections? >> i'm not going to talk about that. >> reporter: the company, based in manhattan, helps families plan for all kinds of disasters. an